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martedì 19 aprile 2011

Lacoste to pre-launch new inflight range in Singapore

FRANCE. Lacoste is set to launch a new inflight range and showcase highlights from its new Fall/Winter collection at the TFWA Asia Pacific exhibition in Singapore next month. It will also be presenting an extended range with additional agreements to offer sunglasses, watches and jewellery (Stand number: H19). 


Lacoste will also introduce recently appointed Regional Sales Director Asia Grace Lee to the industry – a direct result of the company’s growing business in the Asia Pacific. 

Inflight business 

In a bid to build its inflight distribution, Lacoste is developing a new collection for inflight worldwide which will be presented at the TFWA World Exhibition in September. The company plans to discuss concepts and ideas with buyers in Singapore. 

Lacoste International Travel Retail Director Catherine Bonelli said: “We are very excited about this new concept from Lacoste for airlines. In Singapore we will go one step further in the preparation of the launch, with the aim to then officially launch the new collection in Cannes later this year.” 


FRANCIA. Lacoste si appresta a lanciare una nuova linea inflight e mette in evidenza la sua nuova collezione Autunno / Inverno alla fiera TFWA Asia-Pacifico a Singapore il prossimo mese. Esso presenta inoltre una vasta gamma di ulteriori accordi per offrire gli occhiali da sole, orologi e gioielli (Stand numero: H19).


Lacoste presenterà, inoltre, il recentemente nominato Regional Sales Director Asia Grace Lee per l'industria - un risultato diretto del business in crescita della società e del Pacifico.


Inflight business
Nel tentativo di costruire la sua distribuzione inflight, Lacoste sta sviluppando una nuova collezione inflight per tutto il mondo, che sarà presentata al World ExhibitionTFWA a settembre. La società prevede di discutere concetti e idee con gli acquirenti a Singapore.
Lacoste International Travel Retail Director, Caterina Bonelli ha dichiarato: "Siamo molto entusiasti di questo nuovo concetto di Lacoste per le compagnie aeree. Singapore si andrà di un ulteriore passo avanti nella preparazione del lancio, con l'obiettivo successivo di inaugurare ufficialmente la nuova collezione a Cannes quest'anno.









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